SEO Site Auditor
Run a comprehensive SEO audit with scored reports, technical analysis, and prioritized fix recommendations.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentsSEO Site Auditor
Example session with this skill installed
Audit https://www.evergreen-bookstore.com. We sell rare used books and want to rank for 'vintage first editions' and 'collectible rare books'. We are a small local shop in Seattle.
- Read your context and instructions
- Compiled the seo site auditor
- Generated the document
Audit complete for Evergreen Bookstore. I have analyzed the homepage and key category pages to identify why you are not ranking for your target vintage book keywords.
SEO Health Report: Evergreen Bookstore
| Category | Score | Rating |
|---|---|---|
| Crawlability & Indexation | 15/20 | Good |
| Technical Foundations | 12/20 | Needs Work |
| On-Page Optimization | 10/25 | Poor |
| Content & E-E-A-T | 16/20 | Good |
| Authority & Off-Page | 8/15 | Needs Work |
Total Score: 61/100 (Needs Work)
The site has a strong foundation of trust and unique content, but significant on-page and technical issues are preventing Google from ranking you for your specific keywords. Your homepage lacks a clear H1 tag targeting "vintage first editions," and your mobile load times are slow due to uncompressed images of book covers.
🔥 Quick Wins
- What's wrong: Missing H1 Tag on Homepage.
- What this means: Google isn't 100% sure what your primary service is, so it ranks you lower.
How to fix it: Change the "Welcome to Evergreen" text to an H1 tag that says "Evergreen Bookstore: Vintage First Editions & Rare Books in Seattle."
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Impact: High | Effort: Quick (under 10 minutes)
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What's wrong: Robots.txt is blocking AI crawlers (GPTBot).
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What this means: Your books won't show up in AI-powered search results like ChatGPT or Perplexity.
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How to fix it: Update your robots.txt file to "Allow" for GPTBot and ClaudeBot.
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Impact: Medium | Effort: Quick (5 minutes)
📈 Strategic Priorities
- What's wrong: Unoptimized high-resolution images.
- What this means: Slow mobile speeds cause users to bounce before the page loads.
- How to fix it: Convert all JPG/PNG book images to WebP format and implement lazy loading.
- Impact: High | Effort: Moderate (Requires plugin or batch processing)
AI Visibility Assessment
The site is poorly positioned for AI search. While the content is high quality, the lack of structured FAQ data and the blocking of AI crawlers in the robots.txt file means LLMs cannot effectively summarize your inventory for users asking for "best rare bookstores in Seattle."
Next steps
- Update the H1 and H2 tags on your top 5 category pages to include 'collectible rare books'.
- Compress all images on the homepage to improve the mobile speed score.
- Claim and optimize your Google Business Profile to boost local Seattle rankings.
seo-site-auditor.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Find out exactly what's holding your website back in search rankings. This skill performs a professional-grade SEO audit covering technical health, on-page optimization, content quality, and link profile, then delivers a scored report with prioritized recommendations. Built for business owners, marketers, and web developers who want actionable insights without expensive SEO tools.
What it does
- Technical Health Check audits robots.txt, XML sitemaps, canonical tags, and HTTP status codes to ensure indexation.
- Performance Evaluation analyzes page load speed, mobile responsiveness, and Core Web Vitals to improve user experience.
- On-Page Analysis inspects title tags, H1 hierarchy, meta descriptions, and image alt text for keyword relevance.
- E-E-A-T Assessment reviews trust signals, author bios, and content depth to meet search engine quality standards.
- Competitive Benchmarking compares your site against up to three competitors on key metrics like schema and speed.
How it works
- Provide the website URL, business niche, and target keywords to set the audit context.
- The skill crawls the public-facing site structure to evaluate crawlability, speed, and content quality.
- It generates a detailed report with a 100-point SEO Health Score across five specific categories.
- It categorizes every finding into actionable groups like Quick Wins and Strategic Priorities.
Frameworks & tools
This skill focuses on SEO best practices for platforms like Shopify, WordPress, and custom builds. It references Google Helpful Content guidelines and schema.org standards for JSON-LD.
Why this beats prompting it yourself
Generic prompts often miss technical nuances like AI crawler blocking or proper heading hierarchy. This skill enforces a structured 100-point scoring system and translates complex technical debt into clear business impact statements.
Use cases
- Auditing a new client website during the discovery phase of a project.
- Troubleshooting a sudden drop in organic search traffic for an e-commerce store.
- Validating a site redesign to ensure SEO equity was preserved during migration.
- Benchmarking a business against its local competitors to find content gaps.
Known limitations
Cannot access private Google Search Console or Analytics data. JavaScript-heavy sites may require manual verification for schema. Backlink counts are estimated based on public mentions.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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