Redpen

Product truth

The supplied differentiator is a 15-minute gap between meetings. There are no customer results or measured productivity claims in the brief.

Direction A — The calendar reality

Headline: Leave 15 minutes between every call.
Subhead: The calendar adds a gap after each meeting, so your next client call does not start immediately after the last one.
Basis: States the supplied product behavior directly.

Direction B — The transition

Headline: Your next meeting can wait 15 minutes.
Subhead: Automatically leave room between client calls for notes, a reset, or whatever the previous meeting needs.
Basis: Connects the calendar gap to plausible uses without promising an outcome.

Direction C — The calendar setting

Headline: Back-to-back meetings, with a buffer built in.
Subhead: Set a 15-minute gap after meetings and let the calendar apply it automatically.
Basis: Makes the mechanism and setup clear; confirm that users can configure the gap before publishing this version.

Factual check

• Confirm whether the 15-minute gap applies after every meeting or only selected events.
• Confirm whether users can change the gap length.
• No conversion, time-saved, or customer-result claim is supported by the supplied brief.

Next step

Choose the direction that matches the actual calendar behavior, then provide the confirmed setup details for a final pass.