Offer Gravity Lab

    1

    Transform messy product notes into rigorous positioning, message maps, and campaign briefs with an evidence-first logic.

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    Works with the AI tools you already use

    Claude CodeClaude CodeCursorCursorCodex CLICodex CLIGitHub CopilotGitHub CopilotGemini CLIGemini CLI+20 more

    Offer Gravity Lab

    Example session with this skill installed

    Product: A support operations tool that reviews helpdesk tickets, tags churn-risk themes, and creates a weekly executive brief.

    Buyer: Head of Support at a 50-300 person B2B SaaS company.
    Business notes include: managers read too many tickets; teams notice risk too late; the report should help support, product, and customer teams; alternatives are dashboards and manual tagging.

    Draft: "AI-powered customer intelligence that transforms your business."

    Task: Create the positioning decision header, evidence ledger, positioning kernel, message map, campaign brief, and validation backlog.

    • Read your context and instructions
    • Compiled the offer gravity lab
    • Generated the document

    Positioning Decision Header

    Working angle: Ticket themes become an executive risk brief.
    Buyer: Head of Support at a growing B2B SaaS company.
    Trigger: Support leaders need to brief other teams before risk themes become visible in account metrics.
    Core job: Turn scattered ticket patterns into a weekly cross-functional decision brief.
    Evidence status: Based on supplied product notes only.
    Unknowns: integrations, customer quotes, accuracy method, and buyer willingness to pay.

    Evidence Ledger

    InputLabelUseLimit
    Reviews helpdesk ticketsUSER_FACTmechanismdetail needed before public claim
    Tags churn-risk themesUSER_CLAIMrisk angleexamples needed
    Weekly executive briefUSER_FACToutput focusaudience detail missing
    Dashboards/manual taggingUSER_FACTalternativescompetitor list not supplied

    Positioning Kernel

    Category: Support risk briefing tool.
    For: Heads of Support at B2B SaaS teams.
    Who struggle with: spotting repeated customer pain across ticket volume before it becomes an escalation.
    Unlike: dashboards that show counts or manual tagging that takes manager time.
    This helps by: turning ticket patterns into a weekly brief support, product, and customer teams can act on.
    Proof needed: sample ticket set, example brief, customer quote, accuracy method, and workflow timing.
    Not for: teams with no helpdesk data or users who need a full customer data platform.

    Message Map

    One-liner: Turn recurring support tickets into a weekly risk brief for the teams that can fix them.
    Homepage hero: See the support themes your next leadership meeting should act on.
    Pillars: repeated pain; team-ready briefs; clearer weekly view.
    Proof plan: add an anonymized ticket sample, generated brief, and customer workflow note before stronger public claims.

    Campaign Brief

    Audience: Support leaders at growing B2B SaaS companies.
    Situation: weekly reporting is manual and shallow for cross-functional action.
    Offer angle: "Send one ticket export. Get the support risk brief for your next leadership meeting."
    Asset set: landing hero, founder post, diagnostic checklist, short demo script.
    Call to action: "Send a sample ticket export and receive a briefing-format teardown."
    Handoff note: confirm privacy handling before using real tickets.

    Validation Backlog

    HypothesisSmallest testSignalFalsifier
    Leaders want briefing output more than another dashboardshow sample brief to 5 target buyersrequests for their own ticket examplethey ask only for charts
    Manual tagging is the pain to replacecompare against current weekly processbuyer names time or consistency paintagging is already automated

    Risk and Repair Notes

    Unsupported claims: risk detection, accuracy, and time savings.
    Safer rewrite: "Turn recurring support tickets into a weekly brief for cross-functional action."

    offer-gravity-lab.pdf

    PDF · document

    Generated

    Example file from a real run - the skill writes it into your workspace.

    Connects securely to your tools. The creator never sees your data.

    What you get

    Turn unstructured customer interviews into a structured message hierarchy.Audit landing pages for unsupported claims and generic 'fluff' wording.Generate three distinct positioning angles for a new product launch.Create a validation backlog to test marketing hypotheses before scaling.Draft a campaign brief including audience triggers and specific asset sets.Homepage repositioningOffer angle selectionCampaign brief creationAgency client strategyFounder pitch refinement

    About this skill

    Built for founders, agencies, product marketers, and consultants who need a sharper offer angle from incomplete product, buyer, and competitor material. It separates facts, claims, assumptions, and gaps; creates a market frame; builds a positioning kernel; then turns the chosen angle into a message map, campaign brief, and validation backlog. Inside: SKILL.md plus resources for angle selection, evidence language, campaign briefs, and local test inputs.
    • List item
    Use it with a product page, offer draft, pitch, buyer notes, competitor snippets, or objections before publishing copy or briefing a team. Not for inventing proof, promising performance, regulated advice, scraping, account access, or paid media execution.
    • List item
    Requirements: use with a SKILL.md-capable agent. This package is instruction-only and requires no terminal, network, write, or environment-variable access. Validation is structural/local only; Agensi upload and target-agent logs are still needed.

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