Marketing Strategist
A strategic engine that converts business briefs into opinionated, framework-driven marketing plans.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentsMarketing Strategist
Example session with this skill installed
We are a B2B SaaS tool for automated payroll. We are struggling to get leads from LinkedIn despite posting daily. Our target is HR managers at companies with 50-200 employees. Here is our brief.
- Read your context and instructions
- Compiled the marketing strategist
- Generated the document
I have processed your brief through the five-stage loop. The diagnosis identifies a lack of specific segment focus, causing your content to disappear into the "generic HR noise" of the feed.
Marketing Strategy: Payroll Automation Growth
| Component | Strategic Detail |
|---|---|
| Diagnosis | Your message addresses "HR managers" generally, failing to trigger the high "Switch Cost Gate" associated with critical financial infrastructure like payroll. |
| Positioning | For HR Managers at mid-sized firms who fear compliance errors, PayrollFlow is the "Zero-Correction" engine that automates tax filings with 100% accuracy, unlike manual spreadsheets or bloated legacy ERPs. |
| Beachhead Map | Target: "First-time HR Directors at Series B startups" where payroll complexity has just outpaced their current manual systems. |
| Value Spine | Job: Monthly filing -> Pain: Manual data entry errors -> Relief: Automated sync with time-tracking -> Proof: SOC2 Type II compliance and 99.9% error-free guarantee. |
| Channel Weighting | LinkedIn Thought Leadership (50%), Direct Outreach via Apollo (30%), Niche HR Slack Communities (20%). |
30-Day Execution Sequence
Phase 1: Days 1-10 (Positioning Pivot)
- Update LinkedIn profiles of leadership to reflect the "Zero-Correction" narrative.
- Create 3 "Trust Stack" assets: A payroll error calculator and a case study on a recent tax audit.
Phase 2: Days 11-20 (Demand Capture)
- Deploy the "Message Ladder" in content: Move from "We have auto-sync" to "Never explain a payroll error to your CEO again."
- Start direct outreach to HR Directors at companies that recently announced funding.
Phase 3: Days 21-30 (The Loop Flywheel)
- Incentivize current Series B clients for "peer-to-peer" introductions in exchange for early feature access.
Review & Fallback
- Success Signal: 15% increase in demo requests from HR Directors at 50-200 person firms.
Fallback: If lead volume remains flat, shift weight from LinkedIn content to paid LinkedIn Lead Gen forms targeting the specific "Series B" firmographic.
Next steps
- Review the Value Spine to ensure your product team can back the "Zero-Correction" claim.
- Draft the first three Message Ladder posts for the Phase 1 pivot.
- Export a list of Series B startups hitting the 50-employee threshold.
marketing-strategist.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Vague marketing briefs often result in "spray and pray" tactics that waste budget. Most AI outputs provide a generic list of ideas without a core diagnosis of what is actually preventing growth.
What it does
- Analyzes business briefs through a rigorous five-stage loop: Scan, Diagnose, Strategy, Execute, and Review.
- Identifies the single biggest lever or gap in your current market position with a one-sentence diagnosis.
- Applies specialized frameworks like the Beachhead Map, Value Spine, and Message Ladder to structure your positioning.
- Generates a weighted channel mix and a phased 30-day execution sequence.
- Defines clear success signals and fallback plans for every strategy.
Why this beats prompting it yourself
Instead of receiving a generic list of social media ideas, this skill forces a logical progression from diagnosis to execution. It uses proprietary frameworks to ensure your strategy is opinionated and grounded in consumer psychology rather than just repeating industry tropes.
Use cases
- Developing a go-to-market strategy for a new product launch.
- Refining brand positioning to stand out in a crowded, competitive market.
- Building a high-conviction 30-day growth plan for a struggling channel.
- Creating a "Value Spine" to align product features with deep customer pains.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
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