logo brief director
Convert messy brand ideas into professional, production-ready logo briefs with clear technical and visual constraints.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentslogo brief director
Example session with this skill installed
I'm starting a high-end pet grooming service called 'Paws & Prestige'. It needs to look expensive but not snobby. We'll use it on gold-foiled business cards and van wraps.
- Read your context and instructions
- Compiled the logo brief director
- Generated the UI component
I have converted your vision for Paws & Prestige into a professional logo brief focused on luxury positioning and high-contrast production requirements.
Logo Brief: Paws & Prestige
| Section | Details |
|---|---|
| Logo Objective | Establish Paws & Prestige as a premium, high-craft service that justifies a price premium through visual sophistication and reliability. |
| Brand Context | High-end pet grooming for affluent owners. The brand must balance "Luxury" (expensive, exclusive) with "Approachability" (caring, pet-safe). |
| Visual Territory | Refined Minimalist: Use of fine lines, generous negative space, and balanced typography. Focus on "High-End" through restraint rather than ornate decoration. |
| Usage Requirements | Primary: Gold foil stamping (business cards). Secondary: Large scale vinyl (van wraps). Technical: Must maintain legibility at 15mm for small social icons. |
| Exclusions | No literal paw prints, no cartoon animals, no neon colors, and no "script" fonts that sacrifice legibility. |
Required Lockups
- Primary Horizontal: Brand mark + Name for van sides.
- Stacked/Vertical: Centered composition for social media profiles.
- Monogram/Icon: A standalone mark for favicon and foil seals.
Evaluation Checklist
- Does the mark feel balanced and stable (Reliability)?
- Is the brand name legible from 10 feet away on a moving vehicle?
- Does the aesthetic align with luxury retail rather than a standard pet shop?
- Can the logo be reproduced in a single color (Gold or Black) without losing detail?
Next steps
- Review the "Exclusions" to ensure no preferred visual elements were accidentally banned.
- Confirm if the van wrap requires a specific phone number or URL integration in the lockup.
- Use this brief as the foundation for your designer outreach or initial AI concept generation.
logo-brief-director.tsx
TSX · React component
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
Founders often struggle to bridge the gap between a "cool idea" and a brief that a professional designer can actually execute. This skill eliminates the back-and-forth by converting messy, plain-language thoughts into a structured logo brief that prioritizes brand strategy over surface-level aesthetics.
What it does
- Brand Translation converts abstract adjectives like "modern" or "friendly" into observable design behaviors and constraints.
- Context Mapping identifies specific usage requirements, from monochrome favicon needs to large-scale physical signage.
- Visual Guardrails defines clear exclusions to steer designers away from industry clichés and literal interpretations.
- Lockup Specification details the required configurations, ensuring the logo works across horizontal, vertical, and icon-only formats.
- Objective Evaluation provides a checklist for stakeholders to judge concepts based on strategy rather than personal taste.
How it works
- Input Analysis takes your rough brand name, category, and target audience details.
- Constraint Synthesis maps out the technical requirements for legibility and production reality.
- Strategic Scoping separates the core brand identity from specific styling choices to allow for creative exploration.
- Brief Generation produces a decisive document including objectives, visual territory, and usage requirements.
Frameworks & tools
This skill utilizes standard design industry methodologies for brand identity development and technical specification. It adheres to professional graphic design standards for logo scalability and legibility.
Why this beats prompting it yourself
Standard prompts often produce generic mood boards or prescriptive descriptions that stifle a designer's creativity. This skill focuses on the "why" and "where" of the logo, providing the professional constraints needed to get high-quality concepts back from a human or AI designer.
Use cases
- Drafting a professional brief for a freelance designer or agency.
- Setting technical requirements for a team internal design sprint.
- Refining a rough startup idea into a concrete visual direction.
- Establishing objective criteria to evaluate incoming design submissions.
Known limitations
Does not provide legal trademark clearance or search services. Avoids providing literal icon descriptions to prevent over-specifying the creative solution.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.
- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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Click the path to copy it. Create the folder if it does not exist yet.
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