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OpenClaw
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Grok+17 agentsLifecycle Email Builder
Build behavior-triggered lifecycle email systems with specific exit conditions, suppression rules, and high-conversion copy.
$9
Lifecycle Email Builder
Example session with this skill installed
Set up the abandoned checkout and onboarding sequences for my SaaS. The activation event is 'connected their first data source'. I need triggers, timing, and copy.
- Read your context and instructions
- Compiled the lifecycle email builder
- Generated the document
I have designed the abandoned checkout and onboarding sequences for your SaaS. The checkout flow focuses on friction removal, while the onboarding flow branches specifically on your 'data source connection' activation event to ensure users aren't pestered with instructions they have already completed.
Lifecycle Sequence Design: SaaS Recovery and Onboarding
1. Abandoned Checkout Sequence
Trigger: Reached checkout, did not complete purchase within 60 minutes.
Exit Condition: Purchase completed or 7 days elapsed.
| # | Timing | Job | Subject Line | Preview Text |
|---|---|---|---|---|
| 1 | +1 Hour | Technical check | Did something go wrong? | Your items are still waiting in your cart. |
| 2 | +24 Hours | Overcome doubt | Setup takes 3 minutes | Most teams get their first dashboard live in one afternoon. |
| 3 | +72 Hours | Final nudge | A gift for your first month | Use code START20 to finish your setup today. |
2. Onboarding Sequence (Activation-Focused)
Trigger: Account created.
Exit Condition: Activation event ('connected first data source') or 14 days.
| # | Timing | Job | Subject Line | Body Focus |
|---|---|---|---|---|
| 1 | Immediate | First Action | Connect your data source | Direct link to the integration page. One button only. |
| 2 | +1 Day (If not activated) | Path to value | 3 steps to your first report | Short bulleted list on how to sync the first source. |
| 3 | +3 Days (If activated) | Stickiness | What’s next? | Now that your data is in, here is how to invite your team. |
Global Suppression Rules
| Rule | Logic |
|---|---|
| Daily Cap | Max 1 marketing email per 24 hours. |
| Weekly Cap | Max 4 marketing emails per 7 days. |
| Support Lock | If open ticket exists, suppress all marketing. |
| Purchase Lock | If bought in last 24h, suppress all acquisition flows. |
Next steps
- Implement the 'Connected Data Source' event trigger in your ESP.
- Draft the Email 1 plain-text template for the Abandoned Checkout flow.
- Configure the Suppression List to prevent overlap between these two new sequences.
lifecycle-email-builder.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Most automated emails are just scheduled newsletters that ignore user behavior. This leads to high unsubscribe rates, low engagement, and missed revenue because the message hits the inbox at the wrong time.
What it does
- Generates six core lifecycle sequences: abandoned checkout, onboarding, trial conversion, welcome, win-back, and cancellation.
- Defines behavior-based triggers and specific exit conditions for every sequence to prevent irrelevant messaging.
- Drafts full email copy including subject lines, preview text, and single-focus calls to action.
- Creates a global suppression logic table to ensure customers never receive multiple marketing emails in a single day.
- Identifies the "activation event" for onboarding to branch content based on actual user success.
Why this beats prompting it yourself
General prompts produce "fluff" marketing copy and ignore the logic required to stop an email once a goal is met. This skill enforces strict conversion rules, such as preventing early discounts in checkout recovery and ensuring "what you've accomplished" data points are included in trial sequences.
Use cases
- Recovering lost sales from users who started a checkout but hit a technical snag.
- Automating a 7-day onboarding flow that branches based on whether a user has actually used the product features.
- Reactivating dormant users by highlighting product updates instead of using guilt-based "we miss you" messaging.
- Capturing churn reasons through structured one-click surveys during the cancellation process.
Known limitations
Does not handle the technical API integration with ESPs like Klaviyo or SendGrid. Requires the user to identify their product's specific activation event for onboarding logic.
How to install
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- 1
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- 2
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- 3
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