How do I get started with the Landing Page Roast?

Simply provide the public URL of your landing page or paste your current copy into the skill; it will automatically crawl the content to begin the audit.

What exactly is included in the audit report?

You will receive a comprehensive audit report featuring a weighted score, specific copy rewrites, a trust-gap analysis, and a prioritized 'Top 5' action plan ranked by impact.

Does the roast provide generic marketing advice?

No, this skill provides evidence-based critiques by quoting your specific copy to identify friction, ensuring every suggestion is tailored to your unique product and audience.

Which AI platforms or agents support this skill?

This skill is designed for use within major AI agent environments (like ChatGPT or Claude) and is compatible with any publicly accessible web URL.

Will I receive updates if the conversion optimization criteria change?

Yes, you will have access to all future updates, including refined grading criteria and new conversion frameworks as the marketplace standards evolve.

How long does it take to generate the full landing page audit?

The audit is designed to be completed in a single session, providing immediate, actionable feedback that you can implement in minutes.

landing page roast

🍖 Landing Roast — formflow.ai — 2024-05-22

Score: 58/100 — You're explaining the "how" to people who haven't yet agreed on the "why."

⏱ 5-second test: PARTIAL

Cold-visitor answer: "A tool for making forms, but I'm not sure why I wouldn't just use Typeform or a library I already own."

🔥 Top-5 fixes this week (impact × effort)

#	Fix	Evidence	Why it converts	Effort
1	Specific Headline	"Build forms easily"	Clarity beats simple adjectives.	5 min
2	Add Developer Proof	(Missing)	Devs trust other devs, not marketing copy.	2 hrs
3	Remove "Company Size"	`input name="company_size"`	Every extra field drops conversion by ~7%.	5 min
4	Clarify "Start Free"	"Get Started"	Tell them if a credit card is required.	2 min
5	Answer "Why not React?"	(Missing FAQ)	Pre-empt the "build vs buy" objection.	30 min

Full findings by category

1. 5-second test (10/20)

The hero section says "Build forms easily," which is a category, not a value prop. It fails to identify the type of developer or the type of forms (e.g., complex multi-step onboardings).

2. Value prop (9/18)

Quote: "We offer a robust API for form management."
Fix: This is "we-we" copy. Rewrite to: "Ship complex onboarding flows in minutes, not days."

✍️ Rewrites (A/B-test ready)

Headline:
A: "Build forms easily" (Current)
B: "The multi-step form engine for React teams" (Audience+Outcome)
C: "Stop hard-coding validation logic" (Pain-driven)
D: "How 500+ devs skipped the form-building grind" (Social Proof)

CTA: "Start building for free (No CC required)"

🙈 Objections never answered

As the visitor: "Is this just another wrapper around Formik?" → You need a 'How we differ' section or technical FAQ.

Next steps

Replace the hero headline with Variant B immediately.
Delete the three non-essential fields from your signup form.
Add a code snippet preview to the hero to prove it's for developers.

About this skill

A brutally honest conversion audit of any public landing page — the $300-consultant kind. 5-second test (what / who for / what next), headline grading with before→after rewrites (3 A/B-ready variants), CTA friction audit, trust & proof gaps, unanswered objections, pricing presentation, page score 0–100 across 8 weighted categories. Every observation quotes YOUR copy as evidence — zero generic advice. Fix plan ranked by impact×effort with a top-5 "do this week". Perfect before Product Hunt launch day.

Frequently Asked Questions

landing page roast