Instagram Growth Audit for Med Spas & Local Business

Runs an agency-style Instagram audit for a local service business, from Insights exports, screenshots or pasted numbers.

Why use it

Most audits list numbers. This one diagnoses them: "118K views but 28.7K reach means the same people are rewatching." "Only 38% of followers live close enough to become patients." "3.2% of profile visitors tap your link." Then it ranks the fixes by impact.

What you get

• An 11-section review: geographic fit, save rate, views-to-reach, profile funnel, inbox, Pixel and Conversions API, a health-claim compliance scan, and competitors
• An 8-category scorecard out of 80 against vertical benchmarks, with a plain-language diagnosis
• A 6 to 8 item priority plan (what, why with numbers, format, expected impact) plus a proposal outline for prospects
• A white-label .docx report generator (your agency name and accent color) and a client data-request checklist

What it will not do

Handle passwords, post, message or change settings, invent missing numbers (they're marked "Not available"), promise outcomes, or replace legal review. Browser reading is optional, read-only, and only for accounts you own or are authorized to manage.

Built by OVYN, a health, aesthetics and wellness marketing agency. This is the audit format we use with clinic clients.

What it does

• Funnel analysis identifies exactly where users drop off between seeing a post and tapping a booking link.
• Geographic fit check flags when a local clinic's following is misaligned with their actual service area.
• Compliance scanning screens captions and bios for high-risk health claims or unverified medical guarantees.
• Performance scoring rates eight categories against vertical-specific benchmarks for med spas, fitness, and B2B.
• Action planning generates a prioritized list of fixes ordered by impact rather than ease of execution.

How it works

1. Input gathering defines the vertical, service area, and audit purpose (pitch vs. review).
2. Data ingestion processes Meta Business Suite exports, screenshots, or authorized read-only browsing sessions.
3. Diagnosis calculates complex ratios like views:reach to detect echo chambers and save-rates to measure true value.
4. Report generation produces a professional .docx file with scorecards, deep dives, and a 90-day strategy timeline.

Frameworks & tools

The skill utilizes industry-standard metrics from Meta Business Suite and Instagram Professional Dashboard. It generates deliverables using a structured Node.js document generation script or high-fidelity Markdown.

Why this beats prompting it yourself

Standard prompts often summarize data without interpreting it. This skill applies specific aesthetic and medical industry benchmarks to tell you why a metric is failing and provides a formatted, client-ready document that looks like it took ten hours to audit by hand.

Use cases

• New client pitches to show prospects exactly what is broken and how your agency will fix it.
• Quarterly reviews to demonstrate growth beyond likes and prove ROI through funnel improvements.
• Internal strategy to reset content pillars when reach or engagement rates plateau.

Known limitations

Does not handle credentials or log in to accounts directly. Compliance scans are for screening and do not replace legal counsel. Scoring requires at least 30 days of data for accuracy.