Funnel Analysis Playbook

    1

    Find where users drop off in a multi-step funnel, compare segments and rank fixes by users lost and impact.

    $12

    Secure checkout via Stripe

    30-day refund guarantee

    Converts to your local currency at checkout

    0 installsSecurity scanned

    Works with the AI tools you already use

    Claude CodeClaude CodeCursorCursorCodex CLICodex CLIGitHub CopilotGitHub CopilotGemini CLIGemini CLI+20 more

    Funnel Analysis Playbook

    Example session with this skill installed

    Analyze our signup funnel from events.csv: landing_view → signup → onboarding_complete → first_project → upgrade_paid, 7-day window. Split by device. Where should we focus?

    • Read your context and instructions
    • Compiled the funnel analysis playbook
    • Generated the document

    Illustrative example on synthetic data. It follows this skill's funnel_report_template.md.

    Funnel Analysis Report: Signup to paid, 7-day window

    Summary

    Overall conversion is

    2.08% (416 of 20,000). The largest absolute loss is at landing → signup, but the most

    fixable leak is onboarding on mobile.

    Funnel table

    StepUsersStep conv.Dropped
    landing_view20,000––
    signup6,40032.0%13,600
    onboarding_complete4,16065.0%2,240
    first_project2,08050.0%2,080
    upgrade_paid41620.0%1,664

    Drop-off analysis by step

    onboarding_complete (the biggest gap between segments)

    • Desktop 78% vs mobile 49%.
    • Median time to complete is 6 min on desktop and 19 min on mobile (P95 is 2.1 hours), which suggests friction rather than lack of intent.

    Segment breakdown

    DeviceLanding → paid
    Desktop2.9%
    Mobile1.3%

    Recommendations

    Fix mobile onboarding. If mobile onboarding closed half the gap to desktop, that would recover about 400 users per 20,000 visitors, or about

    40 extra paid users at current downstream rates.
    2. Test a shorter signup form (the largest volume loss, but lower intent).
    3. Re-run the funnel after the fix and compare period over period.

    funnel-analysis-playbook.pdf

    PDF · document

    Generated

    Example file from a real run - the skill writes it into your workspace.

    Connects securely to your tools. The creator never sees your data.

    What you get

    Finding conversion bottlenecksComparing funnels by segmentMeasuring the impact of product changesBaselines for A/B test design

    About this skill

    Funnel Analysis Playbook gives your agent a disciplined way to analyze conversion funnels. It defines the ordered steps and the completion window, builds a user-level funnel from an event log (with a bundled script), and computes step-to-step and overall conversion. It adds time-to-convert percentiles and segment comparisons, then ranks drop-off points by users lost and revenue impact.

    Use it when

    • Conversion is low and you need to know where people leave
    • A product change may have hurt one step
    • You are comparing conversion across channels, devices or plans
    • You need a baseline before designing an A/B test

    What's inside (installs as one folder, funnel-analysis/):

    • funnel-analysis/LICENSE
    • funnel-analysis/SKILL.md
    • funnel-analysis/assets/funnel_report_template.md
    • funnel-analysis/references/funnel_design_guide.md
    • funnel-analysis/scripts/funnel_analyzer.py

    Please read before buying: this is packaged from my free, MIT-licensed open-source library (https://github.com/nimrodfisher/data-analytics-skills). The same content is available there for free. You are paying for a ready-to-install package. It is a one-time purchase, sold as-is, with no support, updates or maintenance included. The MIT license is included.

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

      Free skills download straight away. Paid skills unlock right after purchase.

    2. 2

      Unzip into your skills folder

      Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.

    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

    Skills folder by agent

    Click the path to copy it. Create the folder if it does not exist yet.

    Reviews

    No reviews yet

    Be one of the first to try it. Every listed skill passes our trust checks below.

    Security scanned

    Passed our 8-point scan before listing

    Fresh listing

    Recently published to Agensi

    30-day refund

    Not a fit? Get your money back

    Trust & safety

    Security scanned

    Verified clean 1 day ago

    • Passed all security checks, Safe to install

    Listed1 day ago

    What's inside

    Frequently Asked Questions