Freelance Proposal & SOW Generator

STATEMENT OF WORK (SOW)

Prepared for: Bob's Burgers (Downtown Location)
Prepared by: [Freelancer/Agency Name]
Date: September 17, 2026

1. Project Summary

This engagement covers the creation and management of a social media content package for Bob's Burgers (downtown location) for the month of October. The primary objective is to promote the client's new Halloween-themed menu through consistent, visually engaging Instagram content, while maintaining active community engagement through comment management. Since the client does not currently have proprietary food photography available, licensed stock imagery will be used to create graphics that support the seasonal campaign.

2. Scope of Work & Deliverables

• 12 Instagram Posts (graphic/static image posts only — no video content)
  • Content theme centered on the new Halloween menu
  • Designed using licensed stock imagery (client has not supplied original photography)
  • Posts scheduled across the month of October (approx. 3 posts/week)
• Comment Management
  • Monitoring and responding to comments on Bob's Burgers' Instagram account for the full month of October
  • Responses limited to routine engagement (e.g., answering questions, acknowledging feedback, friendly replies)

3. Out of Scope

• Video content of any kind (Reels, Stories with motion, TikTok, etc.)
• Original food/on-site photography or photo shoots
• Posting to any platform other than Instagram (e.g., Facebook, TikTok, X)
• Paid advertising or boosted post management
• Community management outside of comments (e.g., DMs, crisis response, review management on Google/Yelp)
• Copywriting for non-Instagram materials (menus, flyers, email newsletters)
• Additional posts beyond the 12 specified, or content outside the Halloween menu theme, unless scoped separately
• Revisions requested after a post has already gone live

4. Project Timeline & Milestones

5. Pricing & Payment Terms

• Total Project Fee: $800 flat rate (covers all 12 posts and full-month comment management)
• Payment Schedule: Full amount invoiced upon completion of the engagement (October 31)

Terms: Net-30 — payment due within 30 days of invoice date. Late payments may be subject to standard late fees as agreed upon separately, if applicable.

6. Client Responsibilities

• Approve all 12 Instagram post graphics

no later than 1 week before October 1 (i.e., by approximately September 24)

• Provide timely feedback during the approval round to avoid delays to the publishing schedule
• Provide login/access credentials to the Instagram account for scheduling and comment management
• Communicate any brand guidelines, tone preferences, or restricted topics in advance
• Note: Since no original photography is being supplied, the client acknowledges that stock imagery will be used for all graphics

7. Signatures

Client Signature: ___________________________ Date: _________
Freelancer Signature: _______________________ Date: _________

A couple of notes: the client approval deadline (1 week before October) means posts need to be finalized by roughly

September 24, which is only about a week away — you may want to flag that timeline to the client now if approvals haven't started. Also, I left the "Freelancer/Agency Name" as a placeholder since it wasn't in the notes — let me know if you'd like me to fill that in or convert this into a downloadable Word document.