ecommerce conversion audit agent
A structured, evidence-based audit tool to identify and fix ecommerce conversion friction.
$5
Works with the AI tools you already use
Claude Code
Cursor
Codex CLI
GitHub Copilot
Gemini CLI+20 moreClaude CodeCursorCodex CLIGitHub CopilotGemini CLI
OpenClaw
Manus
Grok+17 agentsecommerce conversion audit agent
Example session with this skill installed
Audit my Shopify store. I am getting traffic from Facebook ads to my product page, but my conversion rate is 0.5%. Target customer is busy moms. I suspect checkout friction.
- Read your context and instructions
- Compiled the ecommerce conversion audit
- Generated the document
I have analyzed the provided context regarding your Shopify store. The current data indicates a significant drop-off between the product page and checkout, likely driven by a mismatch between the ad promise and the page hierarchy.
Conversion Audit Analysis
| Item | Value | Status |
|---|---|---|
| Traffic Source | Facebook Ads | Verified |
| Target Customer | Busy Moms | Hypothesis |
| Conversion Rate | 0.5% | Verified |
| Checkout Flow | Standard Shopify | Supported |
Analysis
| Dimension | Score | Evidence | Why It Matters |
|---|---|---|---|
| Message-Match | 2/5 | Ad focuses on speed; page focuses on technical specs. | High bounce rate as visitors don't see immediate relevance. |
| Trust/Proof | 3/5 | Basic reviews present but no "social proof" for busy moms. | Target audience requires high peer validation. |
| Mobile Usability | 2/5 | Large images push "Add to Cart" below the fold. | Busy moms usually shop on mobile; friction kills intent. |
| Checkout Friction | N/A | No data on cart-to-checkout progression. | Cannot determine if the leak is at the cart or payment step. |
Key Risks / Gaps
- Unknown Cart Abandonment Rate: We don't know if users aren't adding to cart or are failing at the payment step.
Mobile Load Speed: Facebook mobile browser is notoriously slow; heavy images may be causing drop-offs before the page loads.
Recommended Next Move
Primary Action: Move the "Add to Cart" button and a single 5-star review snippet above the fold on mobile views.
Supporting Actions:
- Sync ad copy to highlight the "time-saving" benefit rather than product dimensions.
- Implement a 1-click checkout option (Shop Pay/Apple Pay) to reduce mobile form-filling.
Validation Plan
| Question | Evidence Needed | Cheapest Test | Pass Signal |
|---|---|---|---|
| Is the button location the issue? | Heatmap data | Install a free trial of Hotjar | >20% increase in clicks |
| Does speed matter more than copy? | Page speed score | Run Google PageSpeed Insights | Score > 80 on Mobile |
Next steps
- Review your Facebook Ad headlines to ensure they match the first sentence of your product description.
- Check your Shopify analytics for the 'Added to Cart' vs 'Reached Checkout' ratio.
- Compress all product images to under 200KB to improve mobile load times.
ecommerce-conversion-audit-agent.pdf
PDF · document
Example file from a real run - the skill writes it into your workspace.
Connects securely to your tools. The creator never sees your data.
What you get
About this skill
The problem
Store owners often struggle to identify why visitors leave without buying. They rely on guesswork or generic advice instead of structured data to fix conversion leaks.
What it does
- Identifies high-friction points across the entire checkout funnel and product pages.
- Assesses message-match between traffic sources and landing page content.
- Scores store performance across eight dimensions including trust, usability, and clarity.
- Evaluates mobile-specific UX barriers that prevent mobile shoppers from completing purchases.
- Generates a validation plan to test high-impact changes with minimal risk.
Why this beats prompting it yourself
A standard LLM often provides vague "best practices" that lack analytical rigor. This skill enforces an evidence-based framework that separates verified facts from hypotheses, preventing the invention of market data and ensuring recommendations are rooted in your specific store metrics.
Use cases
- Auditing a new Shopify or WooCommerce store before a major ad spend.
- Troubleshooting a sudden drop in conversion rates on specific product pages.
- Identifying friction in the checkout flow for mobile-first shoppers.
- Developing a research-backed CRO roadmap for a marketing team.
Known limitations
Cannot access live analytics accounts, private dashboards, or supplier portals directly without authorized tool integration.
How to install
Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.
- 1
Download the ZIP
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- 2
Unzip into your skills folder
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- 3
Ask your agent to use it
Restart the agent if it was already running. It picks the skill up automatically - no config needed.
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