Copychief — Ruthless Sales Copy Review

    1

    A ruthless direct-response copy chief for auditing VSLs, emails, and landing pages to maximize conversion.

    Free

    1 installSecurity scanned

    Works with the AI tools you already use

    Claude CodeClaude CodeCursorCursorCodex CLICodex CLIGitHub CopilotGitHub CopilotGemini CLIGemini CLI+20 more

    Copychief — Ruthless Sales Copy Review

    Example session with this skill installed

    Review this Facebook ad lead: "Are you tired of losing money in the stock market? Our new software helps you trade better by using AI to find patterns."

    • Read your context and instructions
    • Compiled the copychief

    I've audited your Facebook ad lead. The hook is currently too generic and lacks a unique mechanism.

    Piece Classification

    • Type: Facebook Ad Lead
    • Funnel position: Cold Traffic (Top of Funnel)
    • Target market: Retail investors/traders
    • Awareness level: Solution Aware / Product Aware
    • Mechanism: Unspecified AI pattern recognition (Too vague)

    Big Picture Assessment

    The current lead fails the "scroll-stop" test. "Are you tired of..." is a tired trope that prospects have learned to tune out. The promise of "trading better" is a weak benefit. You need a specific, tangible outcome or a "new way" to win.

    Line-Level Review

    LocationIssueFixPrinciple
    "Are you tired of losing money..."Cliché opening. Low curiosity."The 'Black Swan' indicator that signaled the 2022 crash just flashed again."Enter the conversation in their head (Halbert).
    "...helps you trade better..."Vague benefit. "Better" isn't a metric."...identifies 'High-Probability Pockets' with an 84.2% historical hit rate."Specificity sells (Schwartz).
    "...using AI to find patterns."Weak mechanism. Everyone claims AI."...via a proprietary Neural-Lag algorithm that spots institutional buy-walls."The Unique Mechanism (Makepeace).

    The Verdict

    • Conversion Readiness: 3/10
    • Top 3 High-Impact Changes:
      1. Replace the "Are you tired of" question with a startling proclamation or specific data point.
      2. Define exactly what the "AI" does differently than a standard moving average.
      3. Add a specific, time-bound promise (e.g., "spot your next setup in under 4 minutes").
    • What's Working: You identified the primary pain point (losing money), which is the right starting line.
    • Kill List: The word "better." The phrase "Are you tired of."

    Next steps

    1. Rewrite the lead using the "Neural-Lag" mechanism.
    2. Draft three alternative headlines focusing on the 84.2% hit rate.
    3. Check the compliance of the "84.2%" claim to ensure you have the data to back it up.

    Connects securely to your tools. The creator never sees your data.

    About this skill

    The problem

    Most marketing copy is too soft, vague, or "corporate." Writers often focus on features instead of conversion triggers, resulting in ads and emails that fail to grab attention or drive action.

    What it does

    • Classifies copy by funnel position and prospect awareness level using the Schwartz scale.
    • Audits the "Big Idea" and hook to ensure it passes the Carlton "bar-stool ready" test.
    • Provides line-by-line critiques with specific rewrites based on direct response principles.
    • Identifies a "Kill List" of tangents and redundancies that slow down the sale.
    • Evaluates compliance risks for platforms like Meta, Google, and ClickBank without losing persuasive power.

    Why this beats prompting it yourself

    Generic LLM feedback often results in "nice" or "professional" sounding copy that doesn't sell. This skill uses a specific framework built on the high-stakes world of direct response marketing, forcing the AI to act as a ruthless senior copy chief who prioritizes conversion over grammar.

    Use cases

    • Reviewing VSL scripts for emotional momentum and pattern interrupts.
    • Auditing landing pages to ensure the offer stack and risk reversal are irresistible.
    • Critiquing email sequences for curiosity-driven subject lines and open loops.
    • Improving Meta or Google ad copy to stop the scroll and increase CTR.

    Known limitations

    Focuses exclusively on direct response and conversion copy; not intended for branding, PR, or creative storytelling that lacks a call to action.

    Who built this

    Written by Rob Palmer, a direct-response copywriter with over $523M in tracked sales across VSLs, ads and funnels. This is not a prompt pack — it is the actual working method he uses on live campaigns, packaged as a skill.

    Free under CC-BY-4.0. Source and updates: github.com/robpalmer99/claude-code-copywriting-skills

    How to install

    Works the same in every agent - Claude, Cursor, Codex, Copilot and 20+ more.

    ~30 seconds
    1. 1

      Download the ZIP

      Free skills download straight away. Paid skills unlock right after purchase.

    2. 2

      Unzip into your skills folder

      Every agent reads skills from one folder on your machine. Drop the unzipped folder in there.

    3. 3

      Ask your agent to use it

      Restart the agent if it was already running. It picks the skill up automatically - no config needed.

    Skills folder by agent

    Click the path to copy it. Create the folder if it does not exist yet.

    Reviews

    No reviews yet

    Be one of the first to try it. Every listed skill passes our trust checks below.

    Security scanned

    Passed our 8-point scan before listing

    1 install

    Downloaded by developers to date

    Free forever

    No account required to browse

    Trust & safety

    Security scanned

    Verified clean 15 days ago

    • Free to download with an account

    Listed15 days ago

    What's inside

    Frequently Asked Questions