App Store Optimization (ASO) Keyword Strategist

1. Strategic Keyword Matrix

2. Apple App Store (iOS) Metadata

• App Title (Max 30 Chars): FlowHabit: Routine & Streaks (Count: 28/30)
• Subtitle (Max 30 Chars): ADHD-Friendly Habit Tracker (Count: 27/30)

Keyword Field (Max 100 Chars, comma-separated, no spaces): habit,streak,checklist,heatmap,widget,offline,adhd,productivity,planner,routine (Count: 81/100)

Promotional Text (Max 170 Chars): Build routines that stick. Streak tracking, calendar heatmaps & zero ads. Works fully offline — designed for ADHD-friendly focus. (Count: 132/170)

Note: "habit" and "routine" appear once in Title, "streak" in Title, avoiding duplication with the Keyword Field's remaining terms — maximizes unique keyword surface area per ASO best practice.

3. Google Play Store Metadata

• App Title (Max 30 Chars): FlowHabit - Habit & Routine (Count: 27/30)

Short Description (Max 80 Chars): ADHD-friendly habit tracker with streaks, routines & zero ads (Count: 63/80)

• Long Description (Structured, ~2,400 Chars):

  Hook & Problem Statement:
  Starting a habit is easy. Sticking with it is the hard part — especially when your brain doesn't work like everyone else's. FlowHabit is a daily habit tracker and routine planner built specifically for people who need structure without friction: students juggling deadlines, busy professionals stacking routines, and anyone with ADHD who's tired of habit apps that overwhelm more than they help.

  Core Features & Benefits:

  • 🔥

Streak Tracking — Visual streaks that keep you motivated to show up daily, without guilt-tripping you when you miss a day

• ✅

Morning & Evening Routine Checklists — Build repeatable routines for the start and end of your day, one simple check at a time

• 📊

Calendar Heatmaps — See your consistency at a glance with color-coded monthly views, so patterns in your habit tracker become visual, not abstract

• 📱 Minimal Widget Support — Check off habits straight from your home screen, no need to open the app
• ✈️ Offline Mode — Track your routine tracker anywhere, no signal needed, syncs when you're back online
• 🚫

Zero Ads, Ever — A distraction-free habit app experience, because ADHD-friendly design means removing interruptions, not adding them

Social Proof / Why Choose Us:
Unlike habit trackers that pile on gamification and notifications until they become another source of overwhelm, FlowHabit strips things down to what actually works: clarity, consistency, and calm. If Habitica feels like a game you have to manage and Streaks feels too rigid, FlowHabit sits in the middle — simple enough for daily use, flexible enough for real life.

Call to Action (CTA):
Download FlowHabit today and turn your daily habit tracker into a routine that actually sticks — no ads, no clutter, just progress.

4. Optimization & A/B Testing Recommendations

Metadata Synergy: iOS Title captures "routine" + "streaks," Subtitle owns the ADHD-friendly niche angle, and the Keyword Field fills in remaining high-volume terms (habit, checklist, widget, offline, productivity) with zero overlap — maximizing the ~130-character combined indexed surface. Google Play's short description leads with the ADHD differentiator since Play's algorithm weights the long description's natural keyword density more heavily than exact-match fields.

• Recommended A/B Tests:
  • Test subtitle variant "Build Habits That Stick" (benefit-led) vs. current "ADHD-Friendly Habit Tracker" (niche-led) to see which drives higher tap-through
  • Test an icon variant emphasizing the calendar heatmap visual vs. one emphasizing the streak flame, since these are the two most visually distinctive features
  • Test leading the short description with "Zero ads" vs. "ADHD-friendly" to determine whether the ad-free positioning or the accessibility positioning converts better among your target audience