90-Day Content Engine

The problem

Content marketing fails because teams lack a repeatable system. They start with a burst of activity but quit by week three because they run out of ideas, stay stuck on blank pages, or create noise that doesn't map to business goals.

What it does

• Generates a 90-day content positioning statement and 3-5 distinct content pillars tied to audience pain points.
• Builds a full 13-week editorial calendar with pillar assignments, funnel stages (Attract/Nurture/Convert), and hooks for every slot.
• Writes the first two weeks of content in full, including platform-native copy, hooks, and calls-to-action.
• Defines a 1-to-10 repurposing engine to turn one primary idea into ten platform-specific assets.
• Produces a measurement scorecard to track leading indicators and a distribution runbook for weekly operations.

Why this beats prompting it yourself

Standard LLM prompts usually generate generic "tips" or calendars full of fluff. This skill enforces a strict 60/30/10 funnel mix and performs cadence math to ensure the plan fits your actual weekly time budget. It builds a production system rather than just a list of topics.

Use cases

• Launching a new product and needing a 90-day warm-up sequence for your audience.
• Moving from sporadic posting to a consistent, multi-channel editorial operation.
• Establishing a founder's personal brand on platforms like LinkedIn or X without manual drafting.
• Scaling a lean marketing team by automating the strategy-to-brief workflow.

Known limitations

This skill is designed for organic content strategy. For high-intensity, date-specific conversion sequences, it should be paired with a dedicated launch kit. It assumes a primary channel focus and will flag goals that are unrealistic for the platform's nature.